The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Health Services
Award
Agency
Client
Title
Category
Annual ID
Substitute Dealers
Agency: Joan Creative / New York + JOAN Studios / New York
Client: Ad Council Category: Experiential / Immersive / Events
Last Performance
Agency: Special / Auckland + South Pacific Pictures + Images and Sound
Client: Partners Life Category: Branded Content
Beyond Words
Agency: Area 23, an IPG Health Company / New York
Client: Keylu Category: Online & Mobile
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client: United Health Group Category: Products
The Donated Commercial
Agency: DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client: Canada’s Organ and Tissue Donation Community Category: Radio & Audio
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client: Alzheimer Forschung Initiative e.V. Category: Editing / Single
Lyme Bomb Detector
Agency: Eversana Intouch / New York + VideoCubo.TV / São Paulo
Client: Global Lyme Alliance Category: Innovation & Transformation / Innovation in Pharma
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Craft / Art Direction
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client: Alzheimer Forschung Initiative e.V. Category: Sound Design
Substitute Dealers
Agency: Joan Creative / New York + JOAN Studios / New York
Client: Ad Council Category: Events & Experiential
More than a job
Agency: Ogilvy / Paris + H&O / Paris + Firm / Paris + Players Paris
Client: Doctolib Category: Film
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Innovation & Transformation / Innovation in Health & Wellness
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Print
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Craft / Art Direction
The Unkown Heroes
Agency: Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis
Client: ICRC International Committee of The Red Cross Category: Film
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Pharma
Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA Category: Film
Down and Out Kidney
Agency: Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client: HORIZON/KRYSTEXXA Category: Craft / Art Direction
Faceboobs
Agency: Fenton Stephens / Melbourne + YourBreast
Client: YourBreast Category: Craft / Art Direction
Blood Saves Lives
Agency: Joe Public United / Johannesburg
Client: South African National Blood Service (SANBS) Category: Craft / Art Direction
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Products
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Health & Wellness
The Joy of Later Life Sex
Agency: Ogilvy UK / London
Client: Relate Category: Out of Home / Billboards & Transit
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Innovation & Transformation / Innovation in Health & Wellness
Canyon of Heroes
Agency: Alto / New York + Montefiore-Einstein / New York
Client: Montefiore-Einstein Category: Out of Home / Health & Wellness
SevenPM
Agency: Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York
Client: Montefiore-Einstein Category: Film / Health & Wellness
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Public Relations
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
1 minute 46 seconds
Agency: McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client: Hospital Leforte Category: Film / Health & Wellness
Around The Corner
Agency: Area 23, An FCB Health Network Company / New York
Client: UMD Urgent Care Category: Print / Health & Wellness
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Products
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR
Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Branded Content
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers Category: Branded Content
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers Category: Digital / Web & Mobile
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Film / Health & Wellness
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis Category: Film / Health & Wellness
No more ups and downs
Agency: Havas Lynx Group / Manchester + Vault 49 / New York
Client: Mundipharma Category: Print / Pharma
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client: Cigna Category: Digital / Social Media
The Dissolving Poster
Agency: BETC / Sao Paulo
Client: Habitat For Humanity Category: Innovation in Health & Wellness
The Monthly
Agency: john st. / Toronto
Client: Shoppers Drug Mart Category: Experiential / Immersive / Events
The Dissolving Poster
Agency: BETC / São Paulo
Client: Habitat For Humanity Category: Out of Home / Health & Wellness
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Mobile
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Digital / Use of Technology
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Innovation in Health & Wellness
Award:
2023 Health & Wellness Gold Pencil
Agency:
Joan Creative / New York + JOAN Studios / New York
Client:
Ad Council
Title:
Substitute Dealers
Category:
Experiential / Immersive / Events
Annual ID:
OS23_HW004G
Award:
2023 Health & Wellness Silver Pencil
Agency:
Special / Auckland + South Pacific Pictures + Images and Sound
Client:
Partners Life
Title:
Last Performance
Category:
Branded Content
Annual ID:
OS23_HW009S
Award:
2023 Health & Wellness Silver Pencil
Agency:
Area 23, an IPG Health Company / New York
Client:
Keylu
Title:
Beyond Words
Category:
Online & Mobile
Annual ID:
OS23_HW013S
Award:
2023 Pharma Bronze Pencil
Agency:
Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client:
United Health Group
Title:
Outcare
Category:
Products
Annual ID:
OS23_PH012B
Award:
2023 Health & Wellness Bronze Pencil
Agency:
DonerNorth / Toronto + Canada’s Organ and Tissue Donation Community / Ottawa + Berkeley Inc. / Toronto
Client:
Canada’s Organ and Tissue Donation Community
Title:
The Donated Commercial
Category:
Radio & Audio
Annual ID:
OS23_HW032B
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Editing / Single
Annual ID:
OS23_MI076M
Award:
2023 Pharma Merit Award
Agency:
Eversana Intouch / New York + VideoCubo.TV / São Paulo
Client:
Global Lyme Alliance
Title:
Lyme Bomb Detector
Category:
Innovation & Transformation / Innovation in Pharma
Annual ID:
OS23_PH034M
Award:
2023 Pharma Merit Award
Agency:
FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client:
Extremity Preservation, Inc.
Title:
Endless Frictions
Category:
Craft / Art Direction
Annual ID:
OS23_PH031M
Award:
2023 Music & Sound Craft Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Sound Design
Annual ID:
OS23_MS053M
Award:
2023 Public Relations Merit Award
Agency:
Joan Creative / New York + JOAN Studios / New York
Client:
Ad Council
Title:
Substitute Dealers
Category:
Events & Experiential
Annual ID:
OS23_PR055M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy / Paris + H&O / Paris + Firm / Paris + Players Paris
Client:
Doctolib
Title:
More than a job
Category:
Film
Annual ID:
OS23_HW063M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS23_HW096M
Award:
2023 Pharma Merit Award
Agency:
FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client:
Extremity Preservation, Inc.
Title:
Endless Frictions
Category:
Print
Annual ID:
OS23_PH024M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client:
Roto & Kenya Ministry of Health
Title:
Lesso Lessons
Category:
Craft / Art Direction
Annual ID:
OS23_HW089M
Award:
2022 Pharma Bronze Pencil
Agency:
Saatchi & Saatchi France / Paris + Prodigious / Saint-Denis
Client:
ICRC International Committee of The Red Cross
Title:
The Unkown Heroes
Category:
Film
Annual ID:
OS22_PH009B
Award:
2022 Pharma Bronze Pencil
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Innovation & Transformation / Innovation in Pharma
Annual ID:
OS22_PH012B
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Integrated Campaign
Annual ID:
OS22_DM093M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client:
HORIZON/KRYSTEXXA
Title:
Down and Out Kidney
Category:
Film
Annual ID:
OS22_PH014M
Award:
2022 IP & Products Merit Award
Agency:
Anorak / NoA / Oslo
Client:
SATS
Title:
Walk&Talk
Category:
Digital Product / In-Market
Annual ID:
OS22_IP023M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York + Horizon / Lake Forest + Hornet / New York + Canja Audio Culture / Curitiba
Client:
HORIZON/KRYSTEXXA
Title:
Down and Out Kidney
Category:
Craft / Art Direction
Annual ID:
OS22_PH028M
Award:
2022 Health & Wellness Merit Award
Agency:
Fenton Stephens / Melbourne + YourBreast
Client:
YourBreast
Title:
Faceboobs
Category:
Craft / Art Direction
Annual ID:
OS22_HW071M
Award:
2022 Health & Wellness Merit Award
Agency:
Joe Public United / Johannesburg
Client:
South African National Blood Service (SANBS)
Title:
Blood Saves Lives
Category:
Craft / Art Direction
Annual ID:
OS22_HW072M
Award:
2022 Pharma Merit Award
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Products
Annual ID:
OS22_PH013M
Award:
2022 Health & Wellness Merit Award
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS22_HW080M
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Out of Home / Billboards & Transit
Annual ID:
OS22_DM056M
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_028B
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Alto / New York + Montefiore-Einstein / New York
Client:
Montefiore-Einstein
Title:
Canyon of Heroes
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_064M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Products
Annual ID:
OS_HW21_039M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York
Client:
Montefiore-Einstein
Title:
SevenPM
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_048M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Ponce / Buenos Aires
Client:
Nestle Waters
Title:
Calmentaries
Category:
Radio & Audio
Annual ID:
OS_HW20_087M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Public Relations
Annual ID:
OS_HW20_080M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_033M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / São Paulo + McCANN Health / New York + Vetor Zero / São Paulo + Punch Audio / São Paulo
Client:
Hospital Leforte
Title:
1 minute 46 seconds
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_053M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
UMD Urgent Care
Title:
Around The Corner
Category:
Print / Health & Wellness
Annual ID:
OS_HW19069M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Products
Annual ID:
OS_HW19040M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Annual ID:
OS_HW19064M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friend Society AR
Category:
Digital / Use of Technology
Annual ID:
OS_HW19065M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Branded Content
Annual ID:
OS_HW19032M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client:
Specsavers
Title:
The Error Ridden Ad
Category:
Branded Content
Annual ID:
OS_HW19035M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client:
Specsavers
Title:
The Error Ridden Ad
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19056M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Film / Health & Wellness
Annual ID:
OS_HW19046M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
thjnk Zürich AG / Zurich
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Film / Health & Wellness
Annual ID:
OS_HW19049M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Havas Lynx Group / Manchester + Vault 49 / New York
Client:
Mundipharma
Title:
No more ups and downs
Category:
Print / Pharma
Annual ID:
OS_HW19070M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Annual ID:
OS_HW19060M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BETC / Sao Paulo
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW19084M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
john st. / Toronto
Client:
Shoppers Drug Mart
Title:
The Monthly
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW19039M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BETC / São Paulo
Client:
Habitat For Humanity
Title:
The Dissolving Poster
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW19071M
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Mobile
Annual ID:
OS_HW18020G
Award:
2018 Health, Wellness & Pharma Gold Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Digital / Use of Technology
Annual ID:
OS_HW18021G
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW18026B
